Google transacts half the ad volume on the Internet.  This drives from search, YouTube, mobile ads, and many other areas that you might not notice.  Google dramatically impacts music marketing.

Many students and adults do not understand the broad impact Google and its business models have on our lives.  Please read the articles below to understand and get a feel for the impact and controversies.

Section 1: Overview — Read 2-3

• Google on Crawling and Indexing — https://www.google.com/search/howsearchworks/crawling-indexing/
• [Optional but recommended] Sergey Brin and Larry Page: The Genesis of Google, TED Talk, 2004 (22 minutes): 
• Search Algorithms, from Google about Google https://www.google.com/search/howsearchworks/algorithms/
• Down the rabbit hole on Featured Snippets (the new “truth”): from Google (https://blog.google/products/search/reintroduction-googles-featured-snippets/ ) and Moz (https://moz.com/blog/optimize-featured-snippets) 
• Google Algorithm Update History: https://www.searchenginejournal.com/google-algorithm-history/

Section 2: Tools — Read All

• Google Trends: https://www.google.com/trends/ and Explore Trends: http://www.google.com/trends/explore#cmpt=q
• Google Keyword Planner: https://adwords.google.com/KeywordPlanner and how it works at https://support.google.com/google-ads/answer/6325025

• Section 3:  More Critical Views — Read 3 and be ready to compare/contrast

• Shoshana Zuboff, Harvard — — https://www.theguardian.com/technology/2019/jan/20/shoshana-zuboff-age-of-surveillance-capitalism-google-facebook and The Verge, 2019: https://www.theverge.com/2019/3/26/18282360/age-of-surveillance-capitalism-shoshana-zuboff-data-collection-economy-privacy-interview-vergecast and  https://www.faz.net/aktuell/feuilleton/debatten/the-digital-debate/shoshana-zuboff-secrets-of-surveillance-capitalism-14103616.html
• Video Interviews (for those who enjoy watching/listening vs. reading):
• Rough Type, Nicholas Carr’s Blog, 5/14: http://www.roughtype.com/?p=4524
• TRY THIS NOW YOURSELF after reading Viewpoints from Autocomplete: battelle 4/14: http://battellemedia.com/archives/2014/04/what-is-google.php
• Valid back in 2011 too — TED Talk, The Filter Bubble and Isolation in the Web of One, Eli Pariser, 2011:
• Even back in 2014 — Mashable, How Partisan is your news? 7/14: http://mashable.com/2014/07/13/facebook-politics-partisan-newsfeed/
•  How Google Street View and AI are mapping Real Life: https://www.wired.com/story/googles-new-street-view-cameras-will-help-algorithms-index-the-real-world/

A timeline of Google Search

Original Infographic @ The History of Search & Search Engines / Provided by cognitiveSEO